The biggest challenge for most organizations is that they have too much data, hence they are sifting through the last bit of data, even that which had little or no business value.

This has led to a fundamental change in how people are using and approaching data today.

The dark truth is that not all data is interesting, valuable, or relevant. The lakes and pools of Big Data are not packed full of insights that can transform the organization or breathe fresh life into ancient products. Some data is just not going to make any difference to the business that’s what we call Dark Data; such Dark Data could be a huge compliance nightmare. With Data Privacy laws like the GDPR and the proposed Indian Personal Data Privacy Bill (under consideration), the regulatory authorities and governments are working towards ensuring strict compliance.

All is not lost, there are ways of improving how you leverage, store, approach and manage your data to ensure that you do get the relevant insights.